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Troika Design Group : ウィキペディア英語版
Troika Design Group

Troika is a branding and marketing agency based in Hollywood, California that specializes in working with entertainment and media companies.
The studio was founded in 2001 after the closing of Pittard Sullivan, where Troika's original partners Chuck Carey, Dan Pappalardo, and Mark Bohman were employed. Troika's first project was the ABC 2001-2002 primetime identity, which was characterized by its use of yellow and black. In 2003, the Smithsonian's Cooper-Hewitt, National Design Museum included Troika and its work on the ABC 2001-2002 primetime identity in the National Design Triennial.〔(Dale Everett Joins Troika Design Group ), retrieved on 2009-01-27.〕
In 2004, Troika designed the show package ESPN's 25th Anniversary, which went on to win an Emmy Award for Outstanding Graphic Design.〔(2004 Sports Emmy Nominees ), retrieved on 2009-01-27.〕 The studio has been featured on The New York Times,〔(Free to Gain Traction for About $50 Million, retrieved on 2010-06-02. )〕 design blog Motionographer,〔(Interview: Troika Design Group, retrieved on 2009-01-04. )〕 Lynda.com's〔(Troika Design Group: Creative Inspirations from Lynda.com ), retrieved on 2009-01-04.〕 Creative Inspirations documentary, Sports Business Journal,〔(Sportsnet Drops Rogers As Part Of Large Rabrand Campaign, retrieved on 2011-09-30. )〕 and IdN magazine.〔(Troika Design Group, retrieved on 2008-05-15. )〕
Troika’s most recent projects include the relaunch of NBC Sports,〔(Comcast Sharpens Network Branding Ahead of London Olympics ), retrieved on 2012-07-11.〕 College Basketball on ESPN's rebrand,〔(ESPN College Basketball ), retrieved on 2012-05-11.〕 Discovery Channel's Frozen Planet launch campaign, SporTV's rebrand,〔(Troika Rebrands Globosat's SporTV ), retrieved on 2012-01-24.〕 the launch of Root Sports,〔(New Look When You Root for your Home Team ), retrieved on 2011-03-31.〕 and ESPN's College Football rebrand.〔(Troika: ESPN College Football Rebrand ), retrieved on 2010-10-10.〕
==Projects==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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